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404 Pages to Convert Lost Visitors


We know it sounds too good to be true. But with some effort crafting the right 404 page design and proper optimization, you can turn lost visitors into loyal customers.


In this post, we’re going to cover 21 of the best 404 pages we’ve seen. Plus, we’ll explain why they work.


What Is a 404 Page (& Why They Matter)


404 pages are designated pages that your visitors will land on when they enter or click a faulty URL related to your site’s domain.


So, for example, if you were looking for a specific page on OptinMonster but misspelled the URL, you’d land on this page:

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